Variables help personalize outreach inside sequences without requiring you to rewrite every message.
They are used inside email and LinkedIn tasks to adapt messages to the job, the company, and the person you are reaching out to.
What Are Variables
A variable is a placeholder that gets filled in when a task runs.
Variables allow the same sequence to feel personal for different people by automatically pulling in relevant context.
Variables are applied at the task level, not the campaign level.
Where Variables Are Used
Variables can be used anywhere text is generated inside a task, including:
Email subject lines
Email bodies
LinkedIn connection messages
LinkedIn messages
They work the same way across all sequences.
Standard Variables
Standard variables insert known information directly into your message.
Examples include:
First name
Company name
Job title
Role or team context
These variables are deterministic. They simply replace placeholders with known values and do not change the structure of the message.
AI Variables
AI variables generate content dynamically using context.
They can reference:
The job description
The company
The role you are pursuing
The person you are contacting
Your background and experience
AI variables are useful for creating personalized language without writing from scratch, especially for openings or transitions in messages.
Using Variables Inside Sequences
When you add a person to a sequence:
Variables resolve using that person’s data
Job and company context from the campaign is applied
AI generated content is created at send time
This allows the same sequence to adapt naturally across different contacts.
Best Practices
Use standard variables for factual details
Use AI variables for context or personalization
Always review AI generated content in manual tasks
Keep messages short and natural
Avoid stacking too many variables in one message
Variables should support clarity, not overwhelm the reader.
Common Mistakes
Sending AI generated content without review
Using variables that may not have data
Over personalizing in a way that feels unnatural
If something feels off, edit it. Manual control always takes priority.
Why Variables Matter
Variables make sequences scalable without making them robotic.
They allow you to stay relevant, timely, and personal while keeping outreach structured and efficient.